Hi there, I’m Steph a Senior Designer and Creative Buyer, specialising in Active, lifestyle and swimwear categories. With over 12 years industry experience within luxury and high-street brands.
Get in touch and lets work together: phone: +44 7518 977-038, email: steph.asanders@outlook.com
Leading the creative vision and strategic development of the exclusive collections with Zalando’s sports category.
Zalando X Puma by Pamela Reif
A conceptual yet commercial designer I am committed to creating functional and meaningful product. Taking garments from proto-types to pre-production, with a strong understanding of technical fabric, fit and construction. Human centred design at the fore
Creative Direction
A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.
Human-Centered Design
I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.
Assortment and Strategic Planning
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.
