I'm Steph, a Design & Creative Lead specialising in activewear, performance apparel and product strategy. Combining creative direction, technical expertise and commercial thinking, I help brands build stronger collections, clearer product identities and long-term growth.
Experience across premium brands, global retailers and high-growth businesses, I've led products from concept through to production, balancing creativity, innovation and technical excellence.
My background spans creative direction, product architecture, technical development, fabric innovation, fit and construction. I believe the best products are built around real consumer needs, with every design decision serving a clear purpose.
Today I partner with growing brands to define product strategy, strengthen design language and develop performance-led collections that are commercially relevant, technically considered and built to last.
Whether shaping a new category or refining an existing one, my goal is simple: create products that people want to wear and brands can grow with.
Services Offered:
Product Strategy | Collection Direction | Creative Design | Technical Development | Fabric Innovation | Fit & Construction
Contact:
Steph.a.sanders@outlook.com