Activewear
Extensive expertise in crafting both functional and trend-setting products across running, training, yoga, cycling, and outdoor categories. Committed to sustainable practices and eco-friendly fabrications.
Above Images: Puma x Zalando. Crafting stylishly trend-driven and highly technical exclusive collections for Zalando and brand partners. Defining concepts, themes, colors, and silhouettes while harnessing data insights to optimize product variety.
Role - Creative Direction | Creative Buyer.
Above Images: Puma x Pamela Reif for Zalando
Below Images: Even&Odd Active, Zalando Private Label - Blending fashion with function, the brands offer product within run, train and yoga categories and has a strong focus on sustainability and inclusive sizing. Even & Odd Active became one of the top selling Activewear brands for Zalando.
SS24 | Mood | Tailored Sport
Effortlessly blending sleek and minimalist styles with nostalgic workwear. This refined look showcases tailored pieces that offer both fashion-forward elegance and functional practicality.
