I’m Steph, a Design & Product Strategy Lead specialising in activewear, performance and lifestyle apparel.
I help brands define product direction, build distinctive collections and create products with clear commercial purpose.
My experience spans global retailers, established sportswear brands and high-growth activewear businesses, working across product strategy, creative direction, category architecture, technical design and development.
I work from early opportunity and concept through to production, combining creative direction with technical expertise and commercial thinking.
Today, I partner with brands and product teams flexibly — from focused strategic projects to ongoing design and product leadership.
Whether defining a new category, strengthening product identity or evolving an existing range, the focus is always the same: purposeful product that performs for the consumer and the business.
FOCUS:
Strategy · Design · Development
Technical Performance · Fashion-Led Design
Run · Train · Lift · Lifestyle
EXPERTISE:
Cut & Sew · Seamless · Sports Bras . Outerwear
Services
Flexible support, from ad hoc projects and retainers to long-term partnerships.
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Identifying opportunities, shaping categories and building stronger, more purposeful ranges.
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Creating concepts, design language and fashion-led product direction, from full collections to key styles. Bringing ideas to life through storytelling, sketching and innovation.
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Taking product from concept through development, refining fabric, fit and construction ready for production.